For HVAC, landscaping & seasonal trades

In July You Can't Answer the Phone. In February It Doesn't Ring.

Same phone, same business, two failures: the rush drops customers you paid to attract, and the dead months wait politely beside a customer list nobody works. The swing isn't weather. It's structure.

Score Your Seasons

Free · 10 questions · about 3 minutes · scored 0–100 with a written report

The Rush Is When You Lose the Most Customers

Peak season means peak inquiries hitting a team that's fully deployed — the year's most demand meeting the year's least response capacity. At Feast & Famine, we measure both halves: what your surge actually drops, and what your off-season leaves unworked. Then we fix the swing.

  • Scored 0–100 with a written report
  • Rush-season loss estimate, from your own numbers
  • Measured discovery: timed inquiries into your real peak load
  • Fixes scoped from measurements — from $2,500

Score Your Seasons

The Two Failures of the Seasonal Year

The Swing

Rush: voicemail fills while trucks roll. Dead months: the phone waits while the customer list sits. Both halves, explained.

The Math

Peak inquiries × surge-miss rate × close rate × customer value — priced conservatively on the rush half alone.

How We Measure

Timed inquiries into your real peak load, timestamped — plus the off-season demand map from your actual list.

February Isn't Dead. It's Unworked — Measured

In a live business we measure, the leads everyone had written off closed at 67% once someone re-engaged them. Your past customers in the off-season are that population's warmest version — they've already bought from you, and mostly nobody asks them anything all winter.

Meanwhile the rush-side numbers are just as blunt: inquiries arriving when nobody could respond booked at 10.9% vs 29.7%. July is one long stretch of nobody-can-respond.

Score Your Seasons

The Proof Behind the Numbers

3× worse
Booking rate for inquiries arriving when nobody could respond — and peak season is that condition, sustained for months.
67%
Close rate of written-off leads once re-engaged. Your off-season list is warmer than anything an ad budget can buy.
0 templates
Every report's written analysis is produced from your answers only — by Claude, an AI model, and we say so.
$500 · $2,500
Prices on the page: measured discovery $500, season builds from $2,500. No call required to learn a price.

Measured findings come from a live outpatient specialty practice we work with, anonymized — different trade, same physics of response and re-engagement. Your numbers will differ; that's the point of measuring yours.

Find Out What the Swing Costs Across Your Year

Score Your Seasons